Project (RED) Launch

Project (RED) was created in 2006 by Bono and Bobby Shriver, to raise
awareness and money for The Global Fund by teaming up with the world's
most iconic brands to produce (PRODUCT)RED branded products.



Worked with Psyop to create these short 5-second spots that ran on MTV and other
cable channels leading up to the national launch of Project (RED) in 2006.



Created all tour assets for the Myspace & (RED) national "Hotel Cafe" music tour


see them in action by clicking here


I pitched, designed and programmed over 80 online assets for Project (RED) and
www.joinred.com. Ads ran on Myspace.com, Myspace.co.uk, Yahoo.co.uk, Youtube.com,
VH1.com and others.