I art-directed the Cadillac event space & gifting for several large celebrity events including the Oscars, Superbowl XVI, Sundance Film Festival, NBA All-Star Game, and Catalyst Womens Conference.
The lounge had to be extremely versatile and portable in addition to speaking for the brand. We used real car interior Tahoma leather to custom make 8 ottomans that can double as coffee tables or seating. Patterns on the pillows and movable walls were made from over 200 Cadillac blueprints.
The Cadillac Experience: Events, Lounge and Gifting
CD: Will Uronis
AD: Laura Lahti
CW: Kristine Thompson
Gold Medal Mom
GoldMedalMom.com
CD: Mary Webb
AD: Laura Lahti & Steve Tom
CW: Carissa Zaino
Based on my experience with Cadillac at Modernista, I was brought over to help the Tyson team at Arnold in pitching/creating a fully-integrated campaign promoting Tyson’s 2008 Olympic sponsorship. This national “Gold Medal Mom” campaign was the largest Tyson has ever ran.
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PROJECT (RED) LAUNCH
Project (RED) was created in 2006 by Bono and Bobby Shriver, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. I created all tour assets for the Myspace & (RED) national "Hotel Cafe" music tour.
I pitched, designed and programmed over 80 online assets for Project (RED) and www.joinred.com. Ads ran on Myspace.com, Myspace.co.uk, Yahoo.co.uk, Youtube.com, VH1.com and others.
