TYSON Olympic Sponsorship

Gold Medal Mom
GoldMedalMom.com
CD: Mary Webb
AD: Laura Lahti & Steve Tom
CW: Carissa Zaino
Based on my experience with Cadillac at Modernista, I was brought over to help the Tyson team at Arnold in pitching/creating a fully-integrated campaign promoting Tyson’s 2008 Olympic sponsorship. This national “Gold Medal Mom” campaign was the largest Tyson has ever ran.


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