CADILLAC

I art-directed the Cadillac event space & gifting for several large celebrity events including the Oscars, Superbowl XVI, Sundance Film Festival, NBA All-Star Game, and Catalyst Womens Conference.

The lounge had to be extremely versatile and portable in addition to speaking for the brand. We used real car interior Tahoma leather to custom make 8 ottomans that can double as coffee tables or seating. Patterns on the pillows and movable walls were made from over 200 Cadillac blueprints.


The Cadillac Experience: Events, Lounge and Gifting
CD: Will Uronis
AD: Laura Lahti
CW: Kristine Thompson