Print Work

Posted 4:26 PM by Laura Lahti
617.501.8292
214 Grand Ave
in Labels: Print

HUMMER SUT

"Ho Ho Ho"
CD: Tim Vaccarino
CW: Alex Flint
AD: Laura Lahti
Hummer SUT Holiday print ad

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HUMMER BRAND CAMPAIGN

"Somewhere Else"
CD: Joe Fallon
AD: Laura Lahti
Illustrators: Armands Auseklis and Toni Brattincevich
Print ads for general Hummer branding campaign. Proposed television involved interior shots of average driver/passenger arriving running errands in out-of-this-world locations as if it were not out of the ordinary.

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XM SATELLITE RADIO

"Save"
CD/CW: Gary Koepke
AD: Laura Lahti
Photos: Martin Schoeller
Print campaign promoting the 50 hours of music recording/saving ability on the new XM handheld radio/mp3 player

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XM SATELLITE RADIO

"Have a Day"
CD: Lance Jensen
CW: Sarah Doughty
AD: Laura Lahti
Campaign promoting the variety of XM satellite radio channels on the Samsung NeXus mp3 player.

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Keurig Single-Cup Coffee Brewers

CD: Darryl Jelley, Doug Gladstone
AD: Laura Lahti
CW: Rusty Broome, Doug Gladstone
I pitched and created several print ads and a TV spot for Keurig Single Cup Coffee Brewers, pushing their new in-home product lines. Managed or assisted on all photoshoots, pre- and post-production, and retouching.

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MONSTER

Monster.com Newspaper Partnerships Campaign
CD: Darryl Jelley
AD: Laura Lahti
CW: Rusty Broome
Pitched and created a new direction for Monster.com’s nationwide print campaign emphasizing their national newspaper partnerships.

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TYSON OLYMPIC SPONSORSHIP

Gold Medal Mom
GoldMedalMom.com
CD: Mary Webb
AD: Laura Lahti & Steve Tom
CW: Carissa Zaino
Based on my experience with Cadillac at Modernista, I was brought over to help the Tyson team at Arnold in pitching/creating a fully-integrated campaign promoting Tyson’s 2008 Olympic sponsorship. This national “Gold Medal Mom” campaign was the largest Tyson has ever ran.

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TROPICANA