Interactive Work

Posted 4:26 PM by Laura Lahti
617.501.8292
214 Grand Ave
in Labels:
Hummer H3X Launch

projectH3Xdotcom
"Project X"
CD: Tim Vaccarino
CW: Alex Flint
AD: Laura Lahti
30-second teaser about the launch of the Hummer H3X, a tricked-out chrome edition of the Hummer H3. Shot this in-house at Hummer Homecoming in South Bend, Indiana. Picture me crawling in the mud holding a Super 8... it's pretty funny right?


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HUMMER MICROSITE



JenniferLovesTheRobot.com

CD: Dustin Johnson
CD/CW: Alex Flint
AD: Laura Lahti, Tim Blount, Duda Bosnic
Created to coincide with Superbowl launch of Hummer "Monsters" spot, this satirical microsite JenniferLovesTheRobot.com delves into the relationship of the two commercial "stars."


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PROJECT (RED) LAUNCH
Project (RED) was created in 2006 by Bono and Bobby Shriver, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products.




Worked with Psyop to create these short 5-second spots that ran on MTV and other cable channels leading up to the national launch of Project (RED) in 2006.






I pitched, designed and programmed over 80 online assets for Project (RED) and www.joinred.com. Ads ran on Myspace.com, Myspace.co.uk, Yahoo.co.uk, Youtube.com, VH1.com and others.


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MODERNISTA! Consignment Shop

VaingloriousDesigns.com

CD: Ilya Rozden
AD/CW: Laura Lahti
Programmers: Laura Lahti, Tim Blount
An in-house project for ad agency Modernista in Boston. Along with selling company branded items, the main goal was to create an in-agency artists community in which everyone at the company can showcase and sell their artistic talents.


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TYSON OLYMPIC SPONSORSHIP





Gold Medal Mom
GoldMedalMom.com

CD: Mary Webb
AD: Laura Lahti & Steve Tom
CW: Carissa Zaino
Based on my experience with Cadillac at Modernista, I was brought over to help the Tyson team at Arnold in pitching/creating a fully-integrated campaign promoting Tyson’s 2008 Olympic sponsorship. This national “Gold Medal Mom” campaign was the largest Tyson has ever ran.


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TROPICANA



CD: John Raftery
AD: Laura Lahti
CW: Lisa Taylor

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