Hummer H3X Launch
Project H3X

"Project X"
CD: Tim Vaccarino
CW: Alex Flint
AD: Laura Lahti
30-second teaser about the launch of the Hummer H3X, a tricked-out chrome edition
of the Hummer H3. Shot this in-house at Hummer Homecoming in South Bend, Indiana.
Picture me crawling in the mud holding a Super 8... it's pretty funny right?


- - - - - - - - - -


HUMMER SUT





"Ho Ho Ho"
CD: Tim Vaccarino
CW: Alex Flint
AD: Laura Lahti
Hummer SUT Holiday print ad


- - - - - - - - - -



HUMMER MICROSITE



JenniferLovestheRobot.com
CD: Dustin Johnson
CD/CW: Alex Flint
AD: Laura Lahti, Tim Blount, Duda Bosnic
Created to coincide with Superbowl launch of Hummer "Monsters" spot, this satirical
microsite JenniferLovesTheRobot.com delves into the relationship of the two
commercial "stars."


- - - - - - - - - -

Project (RED) was created in 2006 by Bono and Bobby Shriver, to raise
awareness and money for The Global Fund by teaming up with the world's
most iconic brands to produce (PRODUCT)RED branded products.



Worked with Psyop to create these short 5-second spots that ran on MTV and other
cable channels leading up to the national launch of Project (RED) in 2006.



Created all tour assets for the Myspace & (RED) national "Hotel Cafe" music tour


see them in action by clicking here


I pitched, designed and programmed over 80 online assets for Project (RED) and
www.joinred.com. Ads ran on Myspace.com, Myspace.co.uk, Yahoo.co.uk, Youtube.com,
VH1.com and others.

XM SATELLITE RADIO









"Save"
CD/CW: Gary Koepke
AD: Laura Lahti
Photos: Martin Schoeller
Print campaign promoting the 50 hours of music recording/saving ability
on the new XM handheld radio/mp3 player


- - - - - - - - - -


MORE XM SATELLITE RADIO









"Have a Day"
CD: Lance Jensen
CW: Sarah Doughty
AD: Laura Lahti
Campaign promoting the variety of XM satellite radio channels on the Samsung NeXus
mp3 player.

CD: Darryl Jelley, Doug Gladstone
AD: Laura Lahti
CW: Rusty Broome, Doug Gladstone
I pitched and created several print ads and a TV spot for Keurig Single Cup Coffee Brewers, pushing their new in-home product lines. Managed or assisted on all photoshoots, pre- and post-production, and retouching.

I art-directed the Cadillac event space & gifting for several large celebrity events including the Oscars, Superbowl XVI, Sundance Film Festival, NBA All-Star Game, and Catalyst Womens Conference.

The lounge had to be extremely versatile and portable in addition to speaking for the brand. We used real car interior Tahoma leather to custom make 8 ottomans that can double as coffee tables or seating. Patterns on the pillows and movable walls were made from over 200 Cadillac blueprints.


The Cadillac Experience: Events, Lounge and Gifting
CD: Will Uronis
AD: Laura Lahti
CW: Kristine Thompson

Gold Medal Mom
GoldMedalMom.com
CD: Mary Webb
AD: Laura Lahti & Steve Tom
CW: Carissa Zaino
Based on my experience with Cadillac at Modernista, I was brought over to help the Tyson team at Arnold in pitching/creating a fully-integrated campaign promoting Tyson’s 2008 Olympic sponsorship. This national “Gold Medal Mom” campaign was the largest Tyson has ever ran.


- - - - - - - - - -

MONSTER





Monster.com Newspaper Partnerships Campaign
CD: Darryl Jelley
AD: Laura Lahti
CW: Rusty Broome
Pitched and created a new direction for Monster.com’s nationwide print campaign emphasizing their national newspaper partnerships.


- - - - - - - - - -


MODERNISTA! Consignment Shop

VaingloriousDesigns.com
CD: Ilya Rozden
AD/CW: Laura Lahti
Programmers: Laura Lahti, Tim Blount
An in-house project for ad agency Modernista in Boston. Along with selling company branded items, the main goal was to create an in-agency artists community in which everyone at the company can showcase and sell their artistic talents.


- - - - - - - - - -


TROPICANA



CD: John Raftery
AD: Laura Lahti
CW: Lisa Taylor


- - - - - - - - - -


NANTUCKET FILM FESTIVAL

CD: Darryl Jelley
AD: Laura Lahti
CW: Rusty Broome


- - - - - - - - - -


TARGET and AEROSMITH


My first job out of college was working as the PA on the set of this Target commercial, done by agency Peterson Milla Hooks out of Minneapolis and directed by Dave Meyers.

Steven Tyler was such a nice guy. However I was actually more starstruck about meeting my favorite music video director at the time.